e319– How to Become and Remain A Top Luxury Broker
- Jere Metcalf
- Apr 9, 2025
- 3 min read
Updated: Aug 18, 2025
e319 with Steven Shane...
Top 3 Broker in Aspen, Colorado, Steven Shane is currently ranked the #1 Compass Aspen Broker. In 2022, Steven Shane was ranked #1 in Aspen, #1 in Colorado, and #4 Compass Broker nationally. The Wall Street Journal ranked Shane 28th in the country in sales volume in 2023.
In episode 319, Steven shares insights into the competitive Aspen real estate market. He discusses strategies for success, including creative marketing approaches, the importance of building relationships, and effective negotiation techniques. Shane emphasizes the need for authenticity and understanding clients' perspectives to maintain a competitive edge in luxury real estate. In this conversation, Steven Shane discusses the intricacies of the Aspen real estate market, emphasizing the importance of building relationships, understanding client needs, and investing in oneself and one's business. He highlights the unique cultural aspects of Aspen that attract buyers and the significance of empathy in real estate transactions. Shane also shares insights on influential books that have shaped his perspective and the importance of maintaining a long-term vision in business.
Back for Round 3, Steven Shane is one of the most accomplished and respected names in luxury real estate.
Steven first joined us in Episode 152: How to Become and Be the Top Real Estate Agent for the High-Net-Worth Client.
In Round 2, Episode 306, we explored How to Be the Top Agent in the Highest Price Points in Luxury.
And now in Episode 319, round 3, we take it a step further: How to Stay the Top Real Estate Agent in Luxury.
🎧 Listen in for insights on:
• Staying at the top in the most competitive markets
• Building authentic client relationships
• Marketing and messaging that converts
• Leveraging empathy as a business advantage
• Reinvesting in your brand for sustained success
🔑 Top Takeaways
• Success is relative—and earned
• Reinvesting in your business pays off
• Creativity and hustle win
• Messaging + reach = marketing impact
• Listening is your best negotiation tool
• The Aspen market is unlike any other
• Empathy isn’t just personal—it’s professional
• Long-term vision matters more than ever
• Comparison is the thief of joy
🎙️ Sound Bites
"Success is relative."
"Outwork your competitors and be more creative."
"Be yourself. Be a good person."
"Our business success is based on empathy."
"You have to love what you do."
"You need long-term vision in real estate."
"The way you know how to speak to someone is to listen."
"The single greatest thing you can do with a client is to have them understand that we are in it together." 📖 Books and authors mentioned
• The Nightingale – Kristin Hannah https://amzn.to/3E4bEHrHistorical fiction set in WWII France, featuring strong female protagonists and themes of resilience.
• The Women – Kristin Hannah https://amzn.to/4lFKY0yA recent release about American women serving as nurses during the Vietnam War. Also centers around powerful, layered female characters.
• The Fountainhead – Ayn Rand https://amzn.to/3XTzeNJAA classic novel about architec
🕘 Time Stamps:
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