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e324– How to Build the Team and the Culture that Dominate the Market...

Jere Metcalf
Sep 5, 2025
2 min read

Episode 324, Erin Krueger How to Build the Team and the Culture that Dominate the Market ______________________________________________

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In this episode, 324, Jere is talking to Erin Krueger, the number one real estate agent and team in Nashville, Tennessee, not to mention number 15 in the country. Erin is back, after 200 episodes, for round three. She shares where she is now, the incredible successes, and the unthinkable tragedies that have shaped her journey. And of course, the release of her new book, Capture the Culture, as she and Jere talk about: How to Build the Team and the Culture that Dominate the Market

🕘 Time Stamps

00:00 Teaser

00:28 Meet Erin

00:43 Her Book: “Capture the Culture”

01:25 Why Write It & Who It’s For

03:05 Difficult Days Don’t Define Us

05:31 Gratitude & Leadership on the Farm

06:36 Get Uncomfortable to Grow

07:00 The Insatiable Demand for Authenticity

07:33 Owning Your Power in Tragedy

10:20 Decisions Beyond the Bottom Line

13:27 Client Conversations in Difficult Times

15:03 “Real” Real Estate—When Clients Need Us

15:23 Caring Without Crumbling

17:01 Erin’s Tests for Hiring

18:31 Culture-Fit Interview Questions

20:00 Another 'Erin HiringTest'... “Email Me Tonight”

21:30 How to Hire People Who Care as Much as You

24:30 Leading to Win (1/30/60/90; how and when to let go)

26:37 Nixing Negativity Before It Spreads

32:05 Commitment to Appreciation

33:10 Growing & Promoting Top Talent

37:28 Knowing Talent When You See It

39:13 Scripting and Authenticity

42:15 Setting the Appointment

42:40 Controlling the Conversation

43:26 To Build—or Not—to Build a Team

47:46 Team Culture Audits & Feedback

47:13 Owning Your Mistakes in Leadership

49:19 Strength in “I Don’t Know”

51:09 Commission Conversations & Articulating Value

52:05 “I’m Worth 12, but I'll Charge…” (value moments)

53:55 Erin’s Top Resource for Success

55:00 Should You Write a Book?

56:08 The One Thing to Remember

🔎 Quotes: “When you put yourself in uncomfortable positions and put yourself out there, things magically happen.” —Erin Krueger “Real estate is the vehicle; people are the priority.” —Erin Krueger “Listening is the number one skill in real estate.” —Erin Krueger “Leading my team, I’m like the NBA coach with a championship team—I push them to heights they didn’t know they could reach.” —Erin Krueger “Difficult days do not define us—what we do with them does.” —Erin Krueger “Fail forward. Don’t live in the setback—keep moving.” —Erin Krueger “Don’t half-ass things–do it 110%” —Erin Krueger