e321– How to Live Who You Are, and watch your business soar
- Jere Metcalf
- Jul 26
- 2 min read
Updated: Aug 15
Episode 321, round 2, Carly Sostheim How to Live Who You Are, and watch your business soar
Back for round 2, top luxury agent, Carly Sostheim with Cocoran Reverie on 30a in Florida, from Panama City to Destin.
Since her first episode on the Jere Metcalf Podcast (Ep. 234: How to Transition with Traction and Trajectory for Growth), Carly has been featured on HGTV’s House Hunters, made record breaking sales, and had many of her exceptional listings, including, most recently, 4200 Northshore Islands Road, featured in Mansion Global.
In this episode, she and Jere dive into what it really means to lean all the way in to who you are—and how doing so will make your business soar.
🕘 Time Stamps:
1:00 Carly Sostheim Returns: Real Life Real Estate
1:07 Selling Lifestyle, Not Just Homes
2:24 What really sells a house
4:12 The Power of Being Yourself Online
8:38 Humor, Chaos, and Staying Top of Mind
11:14 Connecting Through Relatability
13:35 Learning to Say No & Choosing the Right Clients
16:28 Market Knowledge + Communication = Trust
19:04 Understanding Clients Beyond the Sale
22:15 When to Pick Up the Phone
24:40 Why Feedback is Everything
27:37 White Glove Service, Behind the Scenes
30:37 Private Club Roots & Relationship-Driven Business
32:46 Having Tough Conversations with Humor
36:14 Tailoring Communication to the Client
37:11 Owning who we are
38:08 Rich Dad, Poor Dad & Changing Mindsets
39:49 Final Takeawaye
🎙️ Sound Bites:
“You don’t have to be everything to everybody.”
“Be yourself. Commit to it. That’s what works.”
“People want the real thing.”
“Humor connects us when the world is heavy.”
📖 Books and Authors Mentioned:
The Brand Gap by Marty Neumeier -- https://amzn.to/3HwMOB0
Building a StoryBrand by Donald Miller -- https://amzn.to/43KdOVl
Rich Dad Poor Dad by Robert Kiyosaki -- https://amzn.to/4jvrr0t
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